Mobile billboard campaigns are able to reach a wide target audience with high recall rates and quality conversions. The ability to hyper-target specific regions, downtown areas, or events makes these campaigns extremely impactful.
With today’s powerful programmatic Digital Out Of Home (pDOOH) platforms, it is possible to use anonymized location data to target specific audiences along billboard truck routes throughout the day.
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What is Mobile Billboard
A mobile billboard is an outdoor advertising platform that uses custom ad displays wrapped around trucks to effectively deliver your brand and custom messaging to commuters, pedestrians, and local shoppers. This unique marketing format is ideal for event advertising and is an effective way to promote a special offer or product to a targeted audience.
A more cost-effective option than static or digital billboards, mobile truck ads can reach a wide audience in high-traffic areas with minimal effort. This type of OOH advertising is also highly flexible and can be deployed quickly, allowing you to make the most of your budget and get noticed faster than other traditional options.
Box-type trucks are the best vehicles for transforming into billboards since they already have panels that enclose the cargo space, making them easy to convert into 3D display cases. You can choose to customize your mobile billboard to meet any advertising needs, from furniture displays to parades and more.
In America, a single truck ad can generate up to 70,000 impressions per day. Mobile billboards can deliver your message directly to a target audience and increase name recognition 15 times more than static billboards. They are also the perfect medium for promoting your brand at a major event, such as a festival or grand opening, where a sizable audience is expected to be present.
How Much Does A Mobile Billboard Cost?
In the world of marketing, there are a variety of different methods to attract and convert customers. These include social media, e-mail campaigns, and traditional billboards. Mobile billboards offer a high level of visual advertising with a cost per thousand views that is competitive with other out-of-home marketing methods.
The price of a mobile billboard depends on a number of factors. First, the location is important. You want to make sure you are reaching a demographic that matches your business. This can be determined by performing research on the age, gender, and income level of people that pass by your billboard.
Next, you have to consider how long you want to run your campaign. Some advertisers run their campaigns for a day, while others choose to run them over several weeks or even months. The longer your campaign runs, the more it will cost.
Finally, you need to look at the type of truck that you want. There are a few options available, including flatbed trucks that have a display on top, Skyboards that are pulled behind vehicles, and Digital Mobile Billboards (DMB) that are towed across the city. The DMBs have customizable lighting that can shine at night, and they are an effective way to grab the attention of drivers on crowded streets and parking locations.
Are Mobile Billboards effective?
Many consumers are bombarded with ads in their daily lives. As a result, they may try to avoid them, such as using ad blocker software online or turning pages in newspaper ads. But with mobile billboards, people can’t avoid them. The large trucks drive around and park in certain locations, ensuring that they are seen by a significant audience.
Marketers can also use vehicle GPS systems to reroute the trucks to specific areas or times of the day. For example, a taxi-hailing service could run its ad during evening hours when it knows people are trying to make it home after work.
Additionally, mobile billboards can be effective for promoting special events or locations, such as grand openings, festivals, or new products. They can draw crowds and generate excitement about a brand, which can help drive sales.
Lastly, mobile billboards can reach audiences in neighborhoods with limited OOH inventory. They are also quick to market and can be a valuable part of an overall marketing strategy.