Email marketing is one of the effective tools for brands and businesses to reach their target audiences in a personalized way. But the real challenge is building an email list by gathering potential subscribers. Though there are a plethora of ways, making use of social media platforms like TikTok is a smart way to ease email marketing.
TikTok is the trendiest social media platform that has gained huge popularity among people, especially the younger generations. It is a hub for creating and sharing short-form videos that deliver value to viewers in a matter of seconds. Content creators, influencers, and brands are utilizing this platform in the way they want and attaining their diverse goals. Many TikTok users take advantage of Trollishly to expand their content reach and strengthen their online presence organically.
So, why not leverage TikTok to your advantage and grow your email list wisely? This article will provide you with essential aspects related to email marketing and proven ways to build an email list like a pro. Let’s get started without further ado!
#1 Understand the App & It’s Audience
No matter what platform you choose, you shouldn’t be creating content with the intention of achieving your objectives. Instead, you should analyze the demands of your target audience and give them value through your content. In return, you will gain support for your online presence or the business that you deal with.
As you are successful on other digital platforms, there is no assurance that you will reap the rewards to the fullest on TikTok, too, with the same efforts. Unlike other channels, the TikTok algorithm is viral in nature, and the native audiences, mostly belonging to younger generations, are fond of consuming entertaining or engaging content. With a clear understanding of these aspects, deliver platform-based content to win the hearts of your audience and encourage them to subscribe to your email.
#2 Embed a Clickable Link in Your Bio
Like Instagram, users cannot add a clickable link to every content they share on their TikTok profile. Bio is the only space where you can include clickable links to your website, landing page, email sign-up forms, or anything else.
Do remember that you can include only one link in the bio. If you have more than one link to share, don’t worry. Simply make use of online tools to put together your links and attach a single link. Then, add a suitable call to action (CTA) that motivates people to hit on your link and take a specific action right away.
#3 Give Value to Your Audience
Since there are tons of profiles out there on TikTok, you should showcase your profile in a unique way and prove that you’re not fake or spam. Don’t behave like a bot that simply shares random videos on your TikTok profile. Plan excellent strategies based on the platform and goals you want to attain. Get inspiration from top-notch content creators related to your niche and visit the profiles of your competitors.
Think out of the box and curate content in your own style to show off your uniqueness. Before asking your audiences to provide their email addresses, build trust among them through your valuable content. Build your profile in such a way that it speaks for yourself and takes your goals forward in the right direction.
#4 Add CTA for All the Videos
Whenever you are about to create and share a video on TikTok, make sure you accompany it with a captivating caption. Either explain the specific video in textual form or provide additional information related to the video. You can also utilize captions for telling stories and connecting with people in a personal way.
Since there is no possibility to add a clickable link on the caption, encourage your audience to visit the link in your bio space or subscribe to your newsletter. It is a good idea to include popular hashtags like #emailmarketing and #subscribenewsletter to make your content fall in the eyes of the right people at the right time. In addition, buy tiktok likes to enhance engagement rate and increase the chance of going viral in a legitimate way.
#5 Host a Giveaway or Contest
Another great way to build an email list is by hosting a giveaway or contest. It is a simple yet effective way to draw the audience’s attention toward your profile. For example, whether you sell a product or service, conduct a contest to motivate people to subscribe to your email or sign-up form and present them with an offer, discount, free product, or anything else in return.
With the eagerness to win the contest, the interested people will provide their email addresses which are beneficial for your email list building. Shortlist the specific audience and present them with the giveaway that you’ve already announced.
#6 Go Live on TikTok Often
TikTok accounts with at least 1000 followers get access to live-stream videos and connect with audiences in real time. Posting the same kind of content might be boring for your audiences and may not deliver the message you want to convey as you speak directly to them.
And so, take advantage of the ‘Go Live’ feature of TikTok and live stream videos. The followers and potential audiences who join the live stream can clear their queries, questions, or concerns with you. Meanwhile, promote your email and attach the link in the comments or ask people to visit the link in the bio. This way, you can build reputation and relationships and grow your email list simultaneously.
The Bottom Line
To sum up, these are the ideal yet interactive ways to grow your email list with the potential of TikTok. It could be the next big thing in the social media landscape as it paves the way for marketing at the moment. Invest your time and effort to garner leads from TikTok and let them stay updated with your products or services to make the most of this platform. Don’t give up! Have fun with TikTok and use the platform to your advantage wisely.
Cheers to turning your TikTok followers into email subscribers strategically!
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