Leveraging standee banners as marketing tools is undeniably one of the best decisions you can make in your quest to drive business growth hassle-free. These banners work perfectly in an area with a lot of foot traffic. And they are a great alternative to traditional marketing tools since they help attract customers’ attention without breaking the bank.
Whether you use standees for branding or outlining the key of an event you’re organizing, it pays off to prioritize the design. After all, the standee design helps attract more visibility and influences sales. No wonder you should handle the design with the magnitude it deserves from the word go.
However, this should never be the sole reason behind your woes since there are numerous things you can do to create captivating designs and attract prospects by appealing to their emotional mindset. And that’s what this quick guide will help you unearth today. Here are a few things to consider while creating standee banners for your business.
Always Have Your Logo At The Top
As cliché as it sounds, we can never emphasize this tip enough when using a custom acrylic standee for advertising and marketing purposes. And this is easy to see why since we all love to read things from top to bottom. If you leave the bottom part of your standee for your core message, rest in knowing you will never make the most impact on them.
To get a better return on investment when leveraging standees as a marketing tool, make it the norm to start with a logo or your core message. The best way to do this is by placing the logo at eye level where most people see everything. Furthermore, include a message that immediately drives curiosity to capture the attention of your customers and prospects.
Use a Consistent Font
If you’ve done your homework, you might already know the different fonts you can use in your standee. Either way, that’s not to say you should choose a font for the sheer sake as it could prove costly in the long run. You need to take advantage of strong and compelling fonts to capture the attention of passersby without struggling.
For the headline, go with strong and bold fonts since they will always do the trick. Things tend to be different with the subheadings and content, as you’re better off using contrasting fonts. Keep in mind the typography you use for your standee design says a lot about the impact you get from it.
Consider The Material
Make it the norm to consider the placement and use of a standee banner before deciding on the material to leverage. If you want to have the standee indoors, there is nothing wrong with choosing a lightweight and flexible frame. For the banner, settling for polyester fabric will always work wonders.
But what if you want to use the standee banner outdoors? In this case, you should look for a heavy and sturdy frame to deal with the available outdoor conditions. As for the banner material, be sure to go with UV-protected vinyl. After all, this material allows for a long-lasting print.
The good news is you can now buy a custom standee that fits your design, size, and pattern. All it takes is for you to find a reputable supplier of standees that customizes them at your will. While working with such a standee printing company, you can never go wrong with the material choice.
How you design your standee banner plays a vital role in the success of your business. After all, a good design invites customers and prospects to visit the place and know more about your brand or company. No wonder you can never risk going wrong with the standee design as it could take a toll on your business finances.
Be sure to go out of your way and look into the top secrets behind a captivating standee design before moving on to the next step. If in doubt, you might be better off working with a reputable standee printing company. That way, you won’t leave any stones unturned while leveraging standee cut-out marketing.