The need for internet anonymity and online security has brought about the establishment of residential proxies. Residential proxies work as an intermediary between an internet user and the internet. The residential proxies mask a person’s actual IP address. Instead of showing the actual IP address, they show a secure IP address that cannot be traced back to the user. Upon their inception, residential proxies were used for personal internet security and anonymity. However, residential proxies have also become popular among businesses. The main factor behind the heightened use of residential proxies by brands is the high number of websites that ban bots on their sites. The banning of bots on websites restricts businesses from acquiring necessary data and information that is key for their normal functioning. Businesses conventionally use residential proxies to mask their true identity and location. This specific use case offers business owners numerous benefits. The brands choose a location, and the IP address shown allows them to access websites and services online as if they are real users in the stipulated area. However, not all business owners are aware of how residential proxies can work to their advantage. This article highlights some benefits that businesses can garner from using residential proxies.
- Fight Against Counterfeits
- Market Monitoring & Price Adjustment
- Business Website Testing